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What is a FAQ page?

FAQ stands for “Frequently Asked Questions.” An FAQ is a list of commonly asked questions and answers on a website about topics such as hours, shipping and handling, product information, and return policies.

Why you should make an FAQ page

An FAQ page is a time-saving customer service tactic that provides the most commonly asked questions and answers for current or potential customers.

Saves time

This reason might be the most obvious, but it’s a clear benefit of an FAQ page. Not only does the FAQ page save customers time, it saves employees time as well. Having an FAQ page ensures customers don’t have to sit on the phone for hours waiting for simple answers and employees don’t have to individually answer all questions.

Earns trust

Information is available at the click of a button, but as we all know, information is not always true. Because of this, customers are more skeptical than ever before. They hunt for products by sifting through reviews, looking at the product on multiple websites, and price checking across the internet.

Drives internal page views

If you want your FAQ to be extremely thorough, which it should be, you can link to resources within your FAQ for your customers to find out more information. Whether you link to a blog that goes into more detail or a product page, this content helps the shoppers get the full story before making a purchase.